SELF-TAN MEETS SKINCARE

Do you look better with a tan? Same. That's where this started

Self-tanners have been around forever, but they've always missed the mark - hard to use, orange, patchy, fades unevenly. strong smell. breakout-causing. female-focused. Weekdys fixed all of that.

INTRODUCING, SKIN SHFT - the first gradual facial self-tanner that doubles as medical-grade skincare designed for both men and women, all skin tones. and all skin types.